Christmas party hangover cure

Christmas is coming and your wallet is getting fat.

Fat that is with all those receipts! Proofs of purchase for all the client lunches, drinks after work, end of year reviews and team celebrations that you’ve been a part of.

Whilst that might be great for team spirit, the same can’t be said for your waistline and it almost certainly brings on a hangover. I’m referring of course to the hangover of expense claims.

Before you head off for the festive season, you need to get your expenses handed in and that, quite frankly, can be painful.

If you think for a moment that we now live in a world where:

  • my children can check their maths homework by asking Siri
  • my globally dispersed team can work simultaneously on presentations, collaborating in real time
  • and, I can play any cheesy Christmas song I like on any device in seconds

Yet there are still lots of people in numerous organisations and industries who are stuck sorting out their expenses by faffing around with paper, spreadsheets, receipts and long email chains. It’s inefficient, time consuming and a distraction you’d rather not deal with.

Spare a thought for your financial controller/boss/office manager/CFO who faces the deluge of expenses claims from across your business — a genuine nightmare before Christmas.

We’re talking late nights and Sunday afternoons; I know, I’ve been there.

In fact, 55% of smaller business owners told a Federation of Small Businesses (FSB) survey in 2016 that their company’s growth is being held back by the amount of time they have to dedicate to business admin. I doubt that figure looks much better today…

Innovations such as Siri, Google Suite and Spotify have embedded themselves into our day-to-day life because they are more convenient, more efficient & more accessible. They spawn from people applying their ingenuity to find better ways to solve problems.

At Equals we have done just that — applying our ingenuity to the business of business expenses. We’ve combined a Mastercard, a personalised mobile app and an online portal to create a spend management service that we like to call Equals Spend.

It removes the hassle, paperwork and time involved with managing expenses. The card allows for spending all over the world. You top up the card balance on the go via the app and your financial controller back at base has real-time visibility over what’s being spent and where. And best of all — we don’t even charge you for using the platform. It’s completely free.

Hassle removed, time & money saved + a slimmer wallet. A genuine pain killer!

Find out how Equals Spend can help you with your business expenses hangover.

(We are still working on the other kind of hangover cure.)

Eulogy for DAD

Team DAD,

I’ve been trying to set down a formal wrap-up email over the last few days but frankly I have really struggled. First it was hard to face the reality that I had to write such an email. Second to work out what on earth to say.

It would be far easier if we had genuinely failed. Done something obviously wrong. It would be easier to comprehend if we were seeing that week-on-week, despite our best efforts, things just weren’t working.

Now, let’s not kid ourselves, we were a long way from delivering against the original vision, and, from making money. The product was only half built and our back office process fell a long way short of all of our expectations and standards. Yet, that is perfectly normal in an emerging business, our customers barely noticed and we were way ahead of schedule to deliver the full end-to-end solution.

For me the thing that really rubs is that customers loved what we were doing, we nailed our execution across the board and our numbers were growing. Fast. Despite all of that, we are out. DAD is dead. We are all now in a position of looking for the next adventure.

The natural first question to ask is why? The short and simple answer to that is that our investors changed their minds. They felt it wiser to deploy the DAD platform within their existing infrastructure and curb further investment in developing the DAD proposition. They also happened to control the business (more on that later) so whilst we put in a valiant effort of trying to close series A funding from institutional investors in just a few short weeks, we failed and we have reached the end of the road.

I think it’s worth reviewing some of the core lessons that I see coming out from this experience. It helps me. I hope it does you too.

Brace yourselves this is a long one!

Right after I founded DAD I told everyone I could about how successful we would be because we had the three F’s of a successful start-up absolutely right. At the time, deep down, I knew I was kidding myself and that there was a fundamental flaw in how I’d set the business up. But, faced with few options at the time, my hope was we could get past this and correct the situation down the line. Turns out I was wrong. Let me explain.

The three F’s are FocusFunding and Foundation. The key ingredients for any business and especially a start-up technology marketplace business like DAD.

Let’s dive in:

Focus

We absolutely nailed this. Focus is about becoming laser guided on a specific objective. Setting a far reaching goal that is clearly articulated, easily understood and ever so slightly scary enough to ensure it’s sufficiently challenging.

It’s about getting your timing right. Despite the popular belief that start-up success is down to technology, product or founder genius, in reality, it’s nearly always down to timing. I continue to believe DAD had the perfect timing to disrupt this market. The transformation of the home repairs market is a ‘when’ not an ‘if’. I continue to believe the when is very soon and that our solution, or a slight variant, is going to happen. Now we will have to watch from the sidelines.

Funding

It’s natural to think that we failed because of funding. In reality we didn’t.

We started, from scratch with very strong funding. With our investment coming from a corporate and being drip-fed in periodic drawdowns it was unconventional but there was still plenty of it.

Raising money is hard. Plain and simple. To raise £3m seed and have the opportunity to use that capital right out of the gates to build a brand, business and product from scratch is a rare opportunity.

It meant we could go fast. We executed to a standard and at a pace that far outstrips most new businesses. Naturally of course, as we had the best people and lots of them. We were perceived as mature, polished and as having a clear and compelling proposition. That takes talent, time and constant iteration. We should all be proud about how well we spent this money and what we did with it.

But here in lies the catch. Perhaps we spent too much? Perhaps if we’d spent less of our investors money we wouldn’t be in this place and we could still continue. Unfortunately, that’s not an option. The plan was always to go fast. To hire a strong multi-functioning team and to deliver across the board in order to hit an aggressive set of objectives and metrics. We met every single one and smashed most. If we’d hired less people, which was the majority of our cash burn, we would have gone slower, missed targets and likely still been out.

No. Funding was not our problem it was our Foundation.

Foundation

I trained as a civil engineer and one of the first things you learn in the construction trade is about foundations, geotechnics and soil stability — I could literally bore you all to tears with that stuff. Of course, you don’t need a degree in engineering to realise that before you attempt to build a skyscraper you need to ensure you are on firm ground and have built a solid foundation. Simple.

Turns out this is pretty straight forward in the business world as well. It’s the biggest lesson I have learnt on this journey. It’s the ‘F’ I believe we got wrong. The one I “F’d” up. It’s the place I point to when I think about what I could have done differently.

To create long term success for a start up the founding team need the majority of ownership at the outset. You need a team incentivised by making the business a success, not by their monthly salaries. Professional investors mandate this because they are the ones that have both seen the successes and been burnt by the failures.

Really it’s just simple maths. DAD is a technology centric platform marketplace business. Businesses like ours are hard to start, capitally intensive and highly dilutive for the founders. Without significant ownership at the outset, the upside for the founders becomes the salary not business success and that all but kills the business.

When we founded the business this was not something our investors were prepared to do.

As such DAD has always been under corporate control and we have never been on the right foundation. An investor with majority ownership, having sunk significant cash into a business which, in time, would directly compete with the investor’s own core business is a recipe for disaster. A cocktail for a cockup. I knew this at the time but somehow convinced myself that if we built the product, gained the traction and attracted institutional investment down the line we would be able to change our structure. I told myself it could work. I convinced myself that our investor was brave enough to try. Engaged enough to believe. That they got it. I was wrong.

Let me be clear. That mainly talks to founder incentivisation and that’s not what killed DAD. I had long before come to terms with my personal ownership and relationship with our investor. The other thing a majority gives you is control. Control provides options. Options give you freedom. Sure, you need to keep the rest of the board and shareholders on side but at least you have a fighting chance of controlling your own destiny. We didn’t have that at DAD and our destiny was decided for us.

By controlling the flow of cash and the strategic investment decisions related to DAD, without anyone from DAD even in the room, our investors always ensured we were always operating on a very short cash runway. Fine as a corporate development project. Not for a successful start up. When push came to shove we had 6 weeks to attempt to raise series A capital for a business that was just 3 months post launch, pre-traction and with 6 weeks of cash runway. Quite a challenge!

How did we get to that position? Operating within the constraints I was given I naively took our investors at their word. With a renewed commitment to a minimum of 12 months cash runway in which to validate the model I felt we were on a safe (enough) footing. We all built our 12 month roadmaps to reflect that.

It turns out the old adage of ‘cash is king’ is true and without cash at the bank we were entirely caught. It seems so obvious and is a painful lesson for me personally. I have learnt lots from it. I hope you do too.

The only way to look at the situation we are in now is with both positivity and with a sense of objectivity. As hard as it is, it’s important we do not get emotional about things which are out of our control. As someone far wiser than me once said.

Control your controllables and don’t sweat the the things that are out of your control.

The Foundation I set the business on right at the start killed it. Our future was effectively out of our control.

Looking back over the last 2 years I have nothing but great memories from the adventure we have been on. Creating something from scratch is hard.

I firmly believe that the hardest thing to do at the outset is to convince others to come on that journey with you and share in the adventure. I have been incredibly lucky in that regard and it has been a pleasure to work with you all. Across the board, your contribution to DAD has been incredible and invaluable.

Indulge me while I dig into this a bit more.

I asked you for a period in which to secure funding or at least strong investor interest which could extend the runway from our current backer. Unanimously you gave me that support. Super helpful — thank you! To hold up my side of the bargain I have tried very hard to honour the fact that you would have sufficient time, bags of experience and a very strong and positive story from your time at DAD which you can use to secure a new role. I hope that goes some way to relieving your stress as you embark on a new adventure.

For a moment let’s look at what we’ve done over the last 2 years. There are many things I’m proud of. Here are but a few.

DAD’s Experts

We brought together a fantastically talented and committed team of experts. Anyone who took a live customer video call will agree that our Experts had one of the most pressured jobs of anyone at DAD. They all excelled. When asked by people looking at the business I was frequently challenged with statements such as “you will never find people willing and able to act as DAD Experts”. I will be for ever proud to say that not only did we find the people with the right technical talent and customer service skills. We built a remote located, highly engaged, supportive group of people who believed in what we were trying to do. As a team they never let us down, never complained and even took the prank calls with a straight face. Impressive.

DAD’s Technicians

As we all know, the core focus of DAD was to solve the end-to-end communication challenges that plague the home repair world. Good communication permits an enhanced experience and ultimately a happier customer. At the end of the day though quality of execution by our Technicians was, and would always be, paramount to our success. Boy did we crack that with DAD Technician’s — our multi-disciplined team of hard-working, highly skilled engineers, the guys who were actually hands on fixing things. The quality of their execution and commitment was second to none.

The DAD Technology

From a standing start we created the worlds first truly end-to-end mobile solution in the home repairs space. A product that operated on multiple platforms to cater for multiple users with multiple touch points. We only got to ship v1 but there is no question it is a rock-solid, world-class piece of software.

This market will be shaken up by technology. I doubt it will be as good, as rapidly put together or as well polished. Just imagine what might have been if only we had the chance to release our v2.

So what’s next?

As you knew right from the moment you interviewed to be a part of team DAD the biggest thing you would take away from the experience would be the learning. It is why you were here. For everyone involved in and associated with DAD there has been significant learning and lots to take away.

Now is time to close the DAD chapter and embark on a new adventure. I have thoroughly enjoyed our time together and will be forever proud of what we achieved. It’s been an honour to work with you all and I hope to get the opportunity again in the future.

For now. I leave you with the words of Jim Morrison.

This is the end, beautiful friend
This is the end, my only friend
The end of our elaborate plans
The end of ev’rything that stands
The end.

Onwards.

Ben Wynn
Founder & CEO
DAD

An Introduction to the Advice Economy

In today’s world everyone has access to more information, facts, stats and content than we can possibly consume in a single lifetime, all available instantly at our fingertips. We lead our lives at an ever increasingly fast pace and our time is near permanently saturated. The way we run our lives and our expectations of the products and services we use has fundamentally changed.

Recently this has seen a rise in on-demand business models which leverage the power of the internet and mobile technology to connect demand with supply in real-time. Companies like Uber, Airbnb and Deliveroo all rely on this broad macro trend.

The move towards instant consumer gratification is only set to increase and this will permeate all businesses over time. But what about the world of professional services? How does this cultural shift apply to knowledge workers? What happens to people who earn a living by relying on the knowledge they have gained, studied for and earned over time.

There is a new economy emerging around knowledge work which addresses this fundamental shift in consumer expectations. There is a growing phenomenon of customers seeking advice and experience from experts in a specific field, who are turning to technology to bring “on-demand” like convenience to the world of advice.

This is the rise of the Advice Economy.

What is the Advice Economy?

The Advice Economy describes any business or service that connects advice-seeking consumers with professionals through technology. From plumbers and mechanics to doctors, travel experts and vets.

Whilst the provision of and payment for professional advice and knowledge is not a new concept (just think of legal or financial services), the technology jigsaw pieces have finally come together. Now, for the first time in history we have the possibility of unlocking vast reserves of untapped wisdom and experience across many different fields of human activity.

In an age of information overload, the ability to seek advice from experienced guides to solve problems presents highly exciting opportunities for entrepreneurs and innovators. From home improvement and travel to lifestyle and financial advice, brands operating in the Advice Economy are able to establish peer-to-peer services that can provide real-time personalised access to trusted advisors.

Driving forces behind the Advice Economy

There are a number of wider societal trends that are driving the rise of the Advice Economy. These include: Information overload; near ubiquitous internet connectivity; the rise in favourability for freelance working; an ageing population; and the increasing desire for instant gratification — an on-demand lifestyle.

Let’s explore each of them in turn.

Information Overload

We live in an age of information liberation and information overload. More information is available to more of us than ever before. As one example of that Google now performs over 1 trillion searches every year, living up to their mission statement — ‘to organise the world’s information and make it universally accessible and useful’.

“5 exabytes of information were created from the dawn of time to 2003, now that happens every 2 days.” — Eric Schmidt

This exponentially expanding information repository is an immensely powerful thing, yet it means consumers can be faced with an ever growing mountain to climb to find the advice that they need.

It’s a classic case of signal vs noise. How do you cut through the clutter (the ‘noise’ — vast quantities of vaguely relevant generic content) to find the right answer to your specific problem (the signal — personal, contextual, well informed and well intentioned advice)? If only you could ask a friend, someone in the know, someone who had made this particular field their specialism. Someone with the right kind of wisdom.

Ubiquitous Connectivity

The Advice Economy is predicated on connecting the layman with the expert. This is only possible when a decent standard of internet connectivity is available. As broadband and mobile phone penetration have reached a critical mass in the UK and many parts of the developed world this is no longer a barrier. For the first time ever it is possible to connect people together cost effectively and speedily via video calls or live chat.

Over 80% of UK adults have access to broadband — Ofcom. Q1 2015

This connectivity is providing the technology platform for the rise of the Advice Economy.

Lifestyle Working

Gone are the days of being chained to the office desk 9–5. The need to be physically present to meet people is declining with the uptake in video conferencing and virtual reality.

For a long time to come there will be a need for face-to-face communication and hands on implementation but if there was a way for skilled professionals to profit from the expertise they have gained throughout their career in a far more convenient way would they still see the value in the daily commute and of living in overcrowded cities?

More and more people are choosing a flexible approach to work through freelancing.

In the US, 53 million people are freelancing. By 2020 this is set to rise to 60 million (40% of the working population).

In the UK, 78% of the UK public think that flexible working helps promote a good work/ life balance and the freelancing economy is already worth an estimated £21 billion.

This desire for greater flexibility in working lives is driving the Advice Economy and is only set to grow.

Ageing Population

We are living longer. It’s a simple fact driven by a rise in living standards and medication. It’s something we should celebrate.

In the UK, the proportion of people over the age of 65 now represents a significant segment of the population (c.15%). The long term trend is for this to almost double over the next thirty years.

With the rising cost of living, a rising state pension age and a looming pension crisis, many people will have to continue working long after they might have planned to retire when they started their careers.

10 million people in the UK are over 65 years old. This is set to rise to 19 million by 2050. UK Parliament — 2015

The wonderful thing in this is that those with a lifetime of experience are far and away best placed to provide advice to others, just as elders have done to indigenous tribes the world over for millennia. Through the lens of the Advice Economy there is a vast ocean of experience and wisdom that can be unlocked and used by consumers.

On demand

As lives get busier and busier consumers are starting to realise that their most precious asset is time. This is driving an increasing global impatience and represents huge opportunities for entrepreneurs to provide long established services in refreshingly convenient ways through the use of smart technology.

This disruption establishes a new norm and in turn increases the expectation levels of consumers towards the instant fix.

From the rise of on demand entertainment services like Netflix and Spotify to Uber, Amazon Prime and Deliveroo — the list of direct to consumer brands offering instant gratification has exploded over the last 10 years.

The desire for instant fixes from a trusted source is driving the Advice Economy.

The Advice Economy in action

There are already a number of start-up businesses across multiple sectors focused on providing services in the Advice Economy.

DAD — the home of practical advice

DAD is focused on fixing up your home by providing DIY and home repair advice. DAD was founded on the central belief that knowledge is the ultimate power tool. A sentiment that resonates well with all Advice Economy businesses. DAD operates a remote network of the very best DIY and home repair specialists and connects them with people in need via video call. This flips the traditionally supply centric home services model on it’s head, empowers the customer and is possible purely by taking advantage of the driving forces behind the Advice Economy.
[Full disclosure: The author is the founder and CEO of DAD]

Paw Squad — Trusted vets at your fingertips

PawSquad offer pet owners on demand access to affordable professional advice, guidance and care without the hassle of traveling to a brick and mortar vet centre.

Their telemedicine service enhances customer experience and clinical outcomes by providing better access to veterinary know how. Whether it be in moments of uncertainty, general questions or for follow ups from their home visit service.

Francesco Cardoletti, Co-Founder and CEO of Paw Squad commented: “Whilst telemedicine has been used by the medical profession for years to help provide long distance care and assessments for human patients it’s not been widely adopted in the veterinary space. What we are creating with Paw Squad is a great example of the Advice Economy and is simply a better fit with our hectic lifestyles — plus it’s cheaper on the wallet.”

The Advice Economy brings many benefits

The Advice Economy brings numerous benefits to both sides of the supply and demand marketplace.

Easy access to wisdom

The Advice Economy enables consumers to easily access wisdom and advice from a wide range of experienced artisans and service providers.

As an extreme example of this, picture a special forces agent storming a building to capturer a bad guy (yes, OK, I’ve watched too much 24). Your watching the action live via video camera from a military base miles away and as the commanding officer you can provide instruction and advice to your troops on the ground.

Let’s face it most of us aren’t in the special forces yet, having that kind of of advice and guidance relayed to you in real time, regardless of what task you are performing can be immensely valuable. It’s also not something that will be automated by computers any time soon. In most circumstances the context, years of experience, environmental factors and desired outcome of the end user all need to be taken into account. That requires human intelligence.

Creating new jobs and wealth

The Advice Economy unlocks jobs and wealth for people who want to share their knowledge and experience with the wider world.

Flexible work opportunities

The Advice Economy enables people to work when and where they want — opening up opportunities for the disabled and retired, or those seeking flexible work that fits around their lifestyle and social tolerance.

Lower environmental impact

The Advice Economy helps to reduce the consumption of resources/ carbon footprint by providing advice directly over the Internet.

The impact of the Advice Economy

There is another macro trend occurring right now that we haven’t discussed so far, which will also contribute to the rise of the Advice Economy, that is the move towards career specialism. Once it becomes effortless to gain access to a multitude of skills you can focus on what you do best.

This is not a new concept — it’s what drove the rise of the trades in village communities for centuries. Back then a baker would bake the best bread, a blacksmith make the best horseshoes and the thatcher would keep your roof in good order. This worked well but was naturally constrained geographically to the local community.

The internet, mobile technology and social media unlock this tried and tested model yet allow us to operate on a global scale. That permits geographic freedom for all and ensures you get access to the world’s best resources not just the best in your community.

The Advice Economy is still in it’s infancy but already shows signs that it will have a profound effect on how we all live our lives.

Keen for more?
Whether you are a business that operates in this space would would like to join our growing circle; are from the media and are keen to tell the Advice Economy story or if you just want to learn more. Get in touch: hello@adviceeconomy.com and lets chat.

How DAD was born

When things go wrong in your home it can be a big source of stress and unhappiness. I experienced this first hand in a particularly memorable way right before Christmas, 2014. It’s a story that helps explain why I created DAD and how the business got it’s name.

Born in Yorkshire, the son of a Design & Technology teacher I grew up with practicality, working hard and doing-it-yourself, very much ingrained into my personality. Let me put that in context. My first job was working for my father to support his side project, a “beer money” generating wooden handicrafts business.

The original Wynwood Handcrafts sign (now over 40 years old and looking worse for wear)

Most of the time that simply revolved around my Dad at a lathe turning wooden lamps and fruit bowls in his workshop. However, when he landed a large order for a local jewellery firm, the whole family were drafted in to help produce hundreds of names plaques — the kind that are often ceremoniously unveiled by minor celebrities at local recreation grounds. My job was sanding, varnishing and finishing the plaques. I was 4 years old.

My first foray into entrepreneurship was when I turned 12. It was the height of the 80’s skateboard craze. With a naturally accident prone tendency I was never much of a boarder. Forever breaking something or injuring myself, I instead turned to manufacturing the boards. This quickly turned into a nice little business fabricating skateboards for friends and then the wider community. The technical knowhow came, of course, from my Dad. Who, if you haven’t guessed by now, is a fountain of practical knowledge.

 

One of my original skateboards. Now used avidly by my kids. And yes, before you ask, the craze was for boards to be much wider and it seems “pinker” back then!

With my Dad to fall back on, fixing problems around the home has always been pretty easy for me. That was until one day when I attempted to change a bathroom tap. It was right before Christmas and with a few days off work I attempted to clear some of those items that had been lingering on my home repairs list for ages. One of which was a constantly dripping bathroom tap.

I had the new tap. I had the tap spanner. I even had the confidence to think this would be easy and done in a matter of minutes. With the water turned off & new tap fitted, all was well. Of course, as you’ve already guessed, things weren’t quite so smooth when I turned the water back on. With jets of water spraying everywhere, panic set in. I realised for the first time that I actually had no idea what I was doing. I’d never changed a tap before. I’d never even seen a tap changed before. The evidence of this was clear. Soaking wet walls, a pile of wet towels, a telling “I told you so” look from my wife and slightly terrified kids watching on as I performed my best ‘Dr Banner changing into Hulk’ impression. What was I thinking?

I felt completely powerless and more than a touch stressed out.

To make matters worse my Dad, my long standing home repair guardian, was away traveling. Eventually, and gratefully, I managed to get hold of him via FaceTime, showed him the mess I was in and asked his advice. He sorted me out straight away, calmed down the situation and guided me through the fix*.

Knowledge is the ultimate power tool

It was with my tap fixed, celebratory cup of tea in hand, and whilst sat on the freshly mopped bathroom floor, that I realised the power of being able to get an expert on a video call who can provide advice at the touch of a button. Someone who has the experience and knowledge to empower you. Someone who can guide you to a quick and cost effective answer. Bingo. DAD was born that morning from a belief that knowledge is the ultimate power tool.

We are now on a mission to transform the way millions of people fix their homes.

When it came to naming the business we just asked the simple question. Who do you turn to when you need to find a solution to a household repair? The answer came naturally, “I’ve always just called my DAD.”

(*)For anyone reading this looking for tap fitting insights — it turns out tap washers are a thing. Who knew!

Find out more about DAD or download the app and get your own tap disaster fixed right up.

Are you our Social Media & Community Manager?

Gone are the days of reading DIY manuals to fix the leaking tap, tile the bathroom or understand why wifi doesn’t work in the back bedroom. Our work/life balance is continually strained and no-one has time for home maintenance.

Living should be easy!

Our time starved generation expect their heating, plumbing, electric and technology at home to just work. They need a service they can rely on and someone they can turn to when it doesn’t.

The real rub is that things are only set to become more complex as technology percolates further into our lives and increasingly connected homes. We believe that the companies who’ll win will be those that marry elegant tech with effortless service.

Our aim is to be the service layer for your home.

Let’s be clear, this is a hugely ambitious project and only suitable for those brave enough and with the earned confidence to take on the challenge of creating a service which will become indispensable in people’s lives.

Transparency. Timeliness. Trust. These are the key tenets that underpin the thinking behind our approach — think of them as our not so secret weapon we plan on using to shake things up.

We have a fantastic opportunity to transform a market and make a positive change in people’s lives, but…

We need your help…

We believe our growth will come primarily from word-of-mouth referrals and that both our engineers and consumers will be unable to resist sharing the benefits of our service. To fuel this, our intention is to develop a connected community and place social media at the heart of our marketing.

We are looking for a fantastic Social Community Manager to join our early-stage marketing team and look after all aspects of our social media and community activity.

You will have the creative freedom to inject delight into what will become a utility product. A chance to make users smile. We believe what matters most to our customers isn’t always what they have to DO to get their issue resolved, but rather how they FEEL during the process. You will be the brand’s voice!

You will maintain a broad focus, which will include boosting our awareness with brand strangers, deepening relationships with customers and cultivating conversations with key influencers. You will also be our front-line for reputation management — monitoring discussions, comments, mentions and responding in a helpful, timely fashion.

You will be responsible for defining our social strategy, setting appropriate KPIs and the ongoing analysis to deliver insights which help us refine and improve our approach. Overtime, you will be responsible for developing the Community Playbook — our how-to guide we will use to scale the team

We think you’ll want to work with us because…

This is a great opportunity to build and nurture an engaged community for a product that’s built for a global audience and designed specifically to make people’s lives easier. Your work will ensure people will want to keep in touch with us and want to tell their friends and the world about us!

By joining us at the start of this journey you’ll have huge levels of input into what we create and will be absolutely instrumental in making this happen.

We believe our job is to create an experience that’s more than connecting homeowners with engineers, it’s about making people feel better. Your goal will be to outcare any of our competition!

Our senior execs have a fantastic track record of success leading some of the world’s largest, most innovative and high-growth businesses. We are extremely well funded with financial backing from the global leader in the home services sector.

We are based in Kings Cross, London and do everything we can to make our office environment a place that’s enjoyable to hang out in. And, as you would expect, we can offer a fabulous package commensurate with the role. which includes the opportunity to give yourself any preferred job title.

You will stand out because…

  • You will have unmatched verve and be willing to go the extra-mile to deliver world-class customer engagement.
  • You will be the content and context king or queen! You will have a talent for not just recognising what to say but when and how to say it best! You’re an expert at content creation and curation — including social posts, newsletters, blogs and other digital content — you consider yourself a wordsmith, but you also know when is best to ‘borrow’ other people’s good ideas!
  • You believe social media is now the most important and exciting opportunity for businesses today and we expect you to be obsessed with social and digital trends

We recognise that is a high bar but we know you wouldn’t want to work on something that wasn’t a challenge!

So if this sounds like you…

Get in touch using any format you feel will help us understand why we can’t possibly do this without you. Extra points awarded for creativity!

Drop us a line at interesting.tellmemore@gmail.com and we’ll get back to you within 24 hours.

Are you our Lead Interaction Designer?

Gone are the days of reading DIY manuals to fix the leaking tap, tile the bathroom or understand why wifi doesn’t work in the back bedroom. Our work/life balance is continually strained and no-one has time for home maintenance.

Life’s too short!

Our time starved generation expect their heating, plumbing, electric and technology to just work. They need a service they can rely on and someone they can turn to when it doesn’t.

The real rub is that things are only set to become more complex as technology percolates further into our lives and increasingly connected homes. We believe that the companies who’ll win will be those that marry elegant tech with effortless service.

Our aim is to be the service layer for your home.

Let’s be clear, this is a hugely ambitious project and only suitable for those brave enough and with the earned confidence to take on the challenge of creating a service which will become indispensable in people’s lives.

We have a fantastic opportunity to transform a market and make a positive change in people’s lives, but…

We need your help…

We are looking to create a world-class product and we need a designer on our team with the talent and potential to help us achieve that. Our aim is to design an end-to-end home services experience that is flawless and frictionless. We recognise that is a high bar but we know you wouldn’t want to work on something that wasn’t a challenge.

We need a highly-creative and free-thinking designer with bags of experience, the courage of their convictions, and an earned confidence, grounded in the past delivery of award winning work.

We’d like you to be our Senior Interaction Designer. You will be working in super close collaboration with our world-class UX and development teams and will own all aspects of interaction design from the visual to the visceral.

Your work will ensure people say they want it, before they ask what it does and how much it costs.

We think you’ll want to work with us because…

This is an opportunity to create, from scratch, a consumer product built for a global audience, designed specifically to make people’s lives easier. It’s a significant challenge that’s just the right side of scary and simply too compelling to say no to.

We believe our job is to create an experience that’s more than connecting homeowners with engineers, it’s about making people feel better. The primary way we will do that is by creating the best possible experience. Along the way, though you will have the creative freedom to inject delight into what will become a utility product. A chance to make users smile.

You’ll be joining an exceptionally talented group of experienced professionals. Our senior execs have a fantastic track record of success leading some of the world’s largest, most innovative and high-growth businesses.

We are extremely well funded with financial backing from the global leader in the home services sector.

We are creating something designed to make life easier and by joining us at the start of this journey you’ll have huge levels of input into what we create and will be absolutely instrumental in making this happen.

We are based in Kings Cross, London and do everything we can to make our office environment a place that’s enjoyable to hang out in.

And, as you would expect, we can offer a fabulous package commensurate with the role.

We already know a lot about you, we just need to be introduced….

You’re a craftsman and master of your trade. Put simply, you care and will go to great lengths to make sure that if it’s a project you worked on then it’s got your name on it, and therefore it’s got to be done right. This will be self-evident from the work that you are proud to have in your portfolio.

Your experience of designing products that span web and mobile is extensive and you are comfortable advising on best practise in a multitude of scenarios.

You are comfortable operating in a high-growth environment and relish the opportunity to work with an outstanding development team to create something special.

You are a master of the Adobe suite, as comfortable working to design grids as you are retouching photos as you are and producing videos to nail to timing of those critical interactions.

You will stand out because…

You understand the difference between an average product and a great product and are passionate about creating exceptional experiences. Your tenacity drives you to never stop until things are ‘just so’ and you harness that drive to motivate the rest of the build team you work with.

Transparency. Timeliness. Trust. These are the key tenets that underpin the thinking behind our approach — think of them as our not so secret weapon we plan on using to transform this market.

Drop us a line at interesting.tellmemore@gmail.com and help us understand why we can’t possibly do this without you. We’ll get back to everyone within 24 hours.

Are you our Delivery Manager?

Gone are the days of reading DIY manuals to fix the leaking tap, tile the bathroom or understand why wifi doesn’t work in the back bedroom. Our work/life balance is continually strained and no-one has time for home maintenance.

Life’s too short!

Our time starved generation expect their heating, plumbing, electric and technology to just work. They need a service they can rely on and someone they can turn to when it doesn’t.

The real rub is that things are only set to become more complex as technology percolates further into our lives and increasingly connected homes. We believe that the companies who’ll win will be those that marry elegant tech with effortless service.

Our aim is to be the service layer for your home.

Let’s be clear, this is a hugely ambitious project and only suitable for those brave enough and with the earned confidence to take on the challenge of creating a service which will become indispensable in people’s lives.

We have a fantastic opportunity to transform a market and make a positive change in people’s lives, but…

We need your help…

In order for us to have a chance of success we need to operate with a metronomic rhythm of crafting the best possible product we can and shipping. Never missing a date. We can only do this if we get organised and therefore we need someone to look after delivery.

We’d like your help to act as our Delivery Manager. You will be working alongside our world-class UX, design and development teams and will be the glue that brings the Build Team together. This a very product centric role and as we are a small tight team you will have bags of opportunity to shape requirements and influence what gets built and why. At the outset you will own the product roadmap and backlog as well as the project plan.

We think you’ll want to work with us because…

The challenge of owning the delivery from day one and creating, from scratch, a consumer product built for global scale, and designed to change people’s lives is ever so slightly overwhelming and yet exactly what you’ve been looking for next.

You’ll be joining an exceptionally talented group of experienced professionals. Our senior execs have a fantastic track record of success leading some of the world’s largest, most innovative and high-growth businesses.

We are extremely well funded with financial backing from the global leader in the home services sector.

We are creating something designed to make life easier and by joining us at the start of this journey you’ll have huge levels of input into what we create and will be absolutely instrumental in making this happen.

We are based in Kings Cross, London and do everything we can to make our office environment a place that’s enjoyable to hang out in.

And, as you would expect, we can offer a fabulous package commensurate with the role.

We already know a lot about you, we just need to be introduced….

You’re a craftsman and master of your trade with extensive experience managing high-profile projects in dynamic high-growth environments. Put simply, you care and will go to great lengths to make sure that if it’s your project, if you worked on it then it’s got your name on it, and therefore it’s done right. This will be self-evident from the work that you are proud to have in your portfolio.

Your experience of omni-present products which span web and mobile is extensive and you are comfortable advising on best practise in a multitude of scenarios.

You work best when partnered with a focused, motivated build team and know how the get the best out of them, acting as the fulcrum for project delivery. You recognise that being responsible for delivery it’s your neck on the line if we miss a date. You’ve been there before so your proactive, clear communication ensures there are no surprises.

Whilst you wouldn’t describe yourself as a techie you have sufficient technical understanding to call bullshit when you hear it and have the persuasiveness to encourage your team to think differently.

You are comfortable operating in a high-growth environment and relish the opportunity to work within an outstanding development team and create something special.

You will stand out because…

You understand the difference between an average product and a great product and are passionate about creating exceptional experiences. Your tenacity drives you to never stop until things are ‘just so’ and you harness that drive to motivate the rest of the build team you work with.

Transparency. Timeliness. Trust. These are the key tenets that underpin the thinking behind our approach — think of them as our not so secret weapon we plan on using to transform this market.

Drop us a line at interesting.tellmemore@gmail.com and help us understand why we can’t possibly do this without you. We’ll get back to everyone within 24 hours.

Hello there. Are you our CTO?

Gone are the days of reading DIY manuals to fix the leaking tap, tile the bathroom or understand why wifi doesn’t work in the back bedroom. Our work/life balance is continually strained and no-one has time for home maintenance.

Life’s too short!

Our time starved generation expect their heating, plumbing, electric and technology to just work. They need a service they can rely on and someone they can turn to when it doesn’t.

The real rub is that things are only set to become more complex as technology percolates further into our lives and increasingly connected homes. We believe that the companies who’ll win will be those that marry elegant tech with effortless service.

Our aim is to be the service layer for your home.

Let’s be clear, this is a hugely ambitious project and only suitable for those brave enough and with the earned confidence to take on the challenge of creating a service which will become indispensable in people’s lives.

We have a fantastic opportunity to transform a market and make a positive change in people’s lives, but…

We need your help…

We’d like you to be our CTO, lead our technical development and provide strategic technical direction across the business. You’ll be working alongside our world-class UX, design and product teams to help architect and build our platform, web services and apps. You will own and define the technical stack, and pick the right tools for the job.

We think you’ll want to work with us because…

The challenge of building from scratch a scalable platform for a global audience, which can handle huge volumes of data and within the highest industry standards of reliability is something that you’d relish. Yet the opportunity here is more than that, it’s that rare chance to work on a technology centric consumer product where the technology is only good enough if the consumer never notices it.

It just works, as if by magic.

This will not only be a programmatic challenge, you’ll face a myriad of product build challenges along the way. If that sounds like just the right kind of scary+exciting then this might just be your next career move.

You’ll be joining an exceptionally talented group of experienced professionals. Our senior execs have a fantastic track record of success leading some of the world’s largest, most innovative and high-growth businesses.

We are extremely well funded with financial backing from the global leader in the home services sector.

We are creating a product designed to make life easier and by joining us at the start of this journey you’ll have huge levels of input into what we create and you will be absolutely instrumental in making this happen. You’ll be one of our first technical hires, building digital products at scale for a global audience which will be loved for their speed, efficiency and utility.

We are based in Kings Cross, London and do everything we can to make our office environment a place that’s enjoyable to hang out in.

We can offer a fabulous package commensurate with the role.

We already know a lot about you, we just need to be introduced….

You’re a craftsman and master of your trade, with extensive full stack development experience and a track record of leading big-budget, large-scale, complex technical architecture projects.

You are just as comfortable with the intricacies of mobile development as you are crafting award winning web experiences and have demonstrated this gaining invaluable experience in both start-up and big business environments.

Your experience of creating API centric platforms, building high volume web services and integrating third-party APIs is legendary.

You are just as eager to be hands-on cutting code as you are providing strategic technical direction and breaking new ground with cutting edge technologies. We need you to build and lead a team from the ground up and at the same time expect you to be instrumental in the first phase of designing and coding the product.

You are comfortable operating in a high-growth environment and relish the opportunity to attract and retain an outstanding development team.

You will stand out because…

You understand the difference between an average product and a great product and are passionate about creating exceptional experiences.

Transparency. Timeliness. Trust. These are the key tenets that underpin the thinking behind our approach — think of them as our not so secret weapon we plan on using to transform this market.

Drop us a line at interesting.tellmemore@gmail.com and help us understand why we can’t possibly do this without you. We’ll get back to everyone within 24 hours.

Are you our Engineer Network Manager?

Gone are the days of reading DIY manuals to fix the leaking tap, tile the bathroom or understand why wifi doesn’t work in the back bedroom. Our work/life balance is continually strained and no-one has time for home maintenance.

Life’s too short!

Our time starved generation expect their heating, plumbing, electric and technology to just work. They need a service they can rely on and someone they can turn to when it doesn’t.

The real rub is that things are only set to become more complex as technology percolates further into our lives and increasingly connected homes. We believe that the companies who’ll win will be those that marry elegant tech with effortless service.

Our aim? To be the service layer for your home.

Let’s be clear, this is a hugely ambitious project and only suitable for those brave enough and with the earned confidence to take on the challenge of creating a service which will become indispensable in people’s lives.

We have a fantastic opportunity to transform a market and make a positive change in people’s lives, but…

We need your help…

Our aim is to build a marketplace from the ground up and we’d like you to be our Engineer Network Manager sinking all of your energy into the supply side of that marketplace. Here’s a flavour of what we’d like you to focus on.

We’re going to need engineers. Lots of them and fast! For us ‘engineer’ is the term we use for the broad range of skilled tradesmen who work with their hands to complete the jobs our customers need. Our network includes plumbers, heating engineers, electricians and IT technicians — a broad range of trades and that’s only just the beginning.

Step one is sourcing and effectively on-boarding a huge number of talented engineers across multiple markets. As we do so you will set the most appropriate processes in place to make it easier the next time. You have a ton of experience defining lightweight processes for complicated, fragmented, rapidly changing environments and understand that the art to this is to keep things simple and ensure the focus is on the task, not the process itself.

We believe training will be a critical a part of incentivising freelance engineers to join the network. We’d like you to help us understand what the best training process, product and format will be for a distributed multi-disciplinary mobilised workforce.

You will act as the go-to contact for all engineer queries, identifying the most frequently asked questions and taking responsibility for turning those questions into a well managed cross-platform Engineer FAQ.

As the business grows so will the demands on our network, we understand that our service delivery will be critical to our success and as such we’d like to get things right from the get go. By working closely with our data science teams to understand the logistics you will be responsible for defining a scalable network capacity plan.

We think you’ll want to work with us because…

The opportunity to build a marketplace from the ground up, to work with an experienced team and execute against a clear vision is a rare opportunity and one we know you’ll want to grab with both hands. It’s a significant challenge that should be just the right side of scary and simply too compelling to say no to.

We believe our job is to create an experience that’s more than simply connecting homeowners and engineers, it’s about making people feel better and that applies to both sides of the market — it’s as important for us to help the engineers as it is the consumers. We already have some fabulous ideas about how we deliver on that goal but we’d love you to immerse yourself in this world and become ‘the voice of the network’.

Let’s be clear, we are not necessarily looking for a skilled plumber or Gas Safe registered engineer here (though of course we wouldn’t say no if you have these qualifications). The role is far more about communication and utilising your broad technical mindset than it is hands on engineering or deep knowledge of a particular trade.

You’ll be joining an exceptionally talented group of experienced professionals. Our senior execs have a fantastic track record of success leading some of the world’s largest, most innovative and high-growth businesses.

We are extremely well funded with financial backing from the global leader in the home services sector.

We are creating a product designed to make life easier and by joining us at the start of this journey you’ll have huge levels of input into what we create and will be absolutely instrumental in making this happen.

We are based in Kings Cross, London and do everything we can to make our office environment a place that’s enjoyable to hang out in.

And, as you would expect, we can offer a fabulous package commensurate with the role.

We already know a lot about you, we just need to be introduced….

You primary character traits centre around a triad of strong interpersonal skills, a positive approach to problem solving and a proven ability to effectively communicate with a broad range of personalities.

Your past experience in an engineering discipline coupled with your practical mindset ensure you are a perfect fit for our identified persona of the “diy have-a-go hero”.

You are comfortable operating in a high-growth environment and relish the opportunity to work with an outstanding multi-discipline team with a chance to create something special.

You are of course comfortable with a broad range of software (Google Docs, MS Office, Adobe CC Suite) but more importantly you’re confident in your ability to learn any software environment quickly and select the right tool for the job.

You will stand out because…

You are tireless in your pursuit of doing things right and your tenacity drives you to never stop until things are ‘just so’. Put simply, you care.

Transparency. Timeliness. Trust. These are the key tenets that underpin the thinking behind our approach — think of them as our not so secret weapon we plan on using to transform this market.

Drop us a line at interesting.tellmemore@gmail.com and help us understand why we can’t possibly do this without you. We’ll get back to everyone within 24 hours.