Create products your customers adore

I help tech businesses build irresistible offerings, nurture high-performing teams and clearly communicate their advantage

I will help you within 30mins

If you find yourself saying things like

We’re just not building things fast enough, I wish we could go faster

Why don’t engineering and marketing play nicely together?

Articulating what we offer is a challenge

I just need the whole build taken care of

I can help you

How about we kick things off with a casual 30-minute chat, no strings attached?

Businesses I’ve recently helped

Work I’m proud of

Results matter most. Explore some of my success stories.

Rebranded, repositioned and revitalised this AIM listed fintech Equals leading to a doubling of annual revenue to £30m, team growth of 3x to 300 FTE and completion of three acquisitions.

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Migrated wellness tech startup Sensate from Indiegogo to Shopify as the primary ecommerce platform. Delivering a step change from approx 5,000 total orders to 1,000+ orders per week.

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Repositioned the quick service restaurant self-service ordering tech startup Arch, helping them to secure three global franchise contracts and deliver 3x revenue growth whilst bootstrapped.

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Engaged as a strategic advisor to help the Invigorate CEO to define product strategy, craft a compelling value proposition and build an intuitive user experience.
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Working together

As with most things, the best place to start is with a conversation.

Let’s get right into it - my aim is to help you within the first 30 mins.

From there we can work out the best way forwards. Here are three different engagement models I’ve successfully used over time.

Project engagement

An initial engagement designed to deliver value quickly and allow us to get to now one another whilst solving a problem your the business.

Cost dependent on scope

Fractional engagement

Operating as part of your leadership team, sleeves rolled up, hands dirty and focused on helping you solve the most important challenges you face in product and marketing.

Typically 1-2 days per week, billed against a day rate

Advisory engagement

On hand and just a phone call or Whatsapp away to act as a sounding board and to help you make strategic decisions.

£4-8k monthly retainer

“Ben was an incredible product partner. He deeply understands the mix of consumer insights with deep technical knowledge to deliver world-class products that fly off the shelves.”

Chris Herbet, CEO, Squall

“Ben has been instrumental in helping us to reposition the business, define our brand strategy and bring clarity to our messaging.”

Paul Coote, CEO of InstantOnIT

What I deliver

Deliverables are always tailored around what you need. Listed here are example output deliverables from recent projects.

  • Creation of a clear and effective landing page for climate platform startup Glad to help communicate the offering and build their waitlist.

    Take a look

  • Clarification of the value proposition and creation of simple one pager marketing collateral that opens the doors to clients and partners

    See some examples

  • Development of an introductory sales deck for specialist regulatory advisory firm Fingleton.

    Take a look

  • Working from first principles to find the very essence of the business around which we build a cohesive, enduring brand strategy.

  • Transitioning from long winded jargon filled descriptions to concise and consistent one sentence, three bullets and 60 second descriptions.

  • Creation of a high level product brochure to showcase the benefits of Arch to the attendees of a trade exhibition.

    See examples

Finding the answer

The key to unlocking your value proposition is to fully understand your audience and your product, then just to keep things really simple.

Why me?

I will help you to tell the world

why you