Pinpoint your advantage
I help tech businesses to unlock and clearly communicate their unique value
I will help you within 30mins
If you find yourself saying things like
Articulating what we offer is a challenge
Our product is amazing, why doesn’t the customer see that?
I can help you
How about we kick things off with a casual 30-minute chat, no strings attached?
Why me?
I will help you to tell the world
why you
Businesses I’ve recently helped
Work I’m proud of
Results matter most. Explore some of my success stories.
Repositioned the quick service restaurant self-service ordering tech startup Arch, helping them to secure three global franchise contracts and deliver 3x revenue growth whilst bootstrapped.
Rebranded, repositioned and revitalised this AIM listed fintech Equals leading to a doubling of annual revenue to £30m, team growth of 3x to 300 FTE and completion of three acquisitions.
Created a concept focused on fixing climate change by making it easy and affordable for businesses to take climate action.
Enhanced brand strategy and optimized marketing communications for an established IT service business, unlocking new revenue streams from previously untapped sectors.
Find out more
Working together
As with most things, the best place to start is with a conversation.
Let’s get right to it - my aim is to help you within the first 30 mins.
From there we can work out the best way forwards. Here are three different engagement models I’ve successfully used over time.
Project engagement
A quick-start collaboration and swift results designed to solve a business problem and allow us to get to know each other.
Cost dependent on scope
Fractional engagement
Operating as part of your leadership team, sleeves rolled up, hands dirty and focused on helping you solve the most important challenges you face in the business.
Typically 1-2 days per week, billed against a day rate
Advisory engagement
On hand and just a phone call or Whatsapp away to act as a sounding board and to help you make strategic decisions that unlock real value.
£4-8k monthly retainer
“Ben has been instrumental in helping us to reposition the business, define our brand strategy and bring clarity to our messaging.”
Paul Coote, CEO of InstantOnIT
“Ben's ability to define and execute an effective route to market proved to be a game-changer for us.”
Neri Malinas, Arch
“Ben was an incredible product partner. He deeply understands the mix of consumer insights with deep technical knowledge to deliver world-class products that fly off the shelves.”
Chris Herbet, CEO, Squall
What I deliver
Deliverables are always tailored around what you need - listed here are some example outputs from recent projects.
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Creation of a clear and effective landing page for climate platform startup Glad to help communicate the offering and build their waitlist.
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Clarification of the value proposition and creation of simple one pager marketing collateral that opens the doors to clients and partners
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Development of an introductory sales deck for specialist regulatory advisory firm Fingleton.
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Working from first principles to find the very essence of the business around which we build a cohesive, enduring brand strategy.
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Transitioning from long winded jargon filled descriptions to concise and consistent one sentence, three bullets and 60 second descriptions.
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Creation of a high level product brochure to showcase the benefits of Arch to the attendees of a trade exhibition.
Finding the answer
The key to unlocking your value proposition is to fully understand your audience and your product, then just to keep things really simple.
